Episode 56 | Shane Booker of Roku Partners

Alissa DeRouchie • March 5, 2025

Are you ready for an inside look at industrial transformation and entrepreneurial insight?  


On this episode of Mastering the Numbers, host Joe Mallo sits down with Shane Booker, Director at Roku Partners, to explore the key challenges and opportunities in industrial transformation. Shane shares his experiences transitioning from a 25-year corporate career at Honeywell to launching Roku Partners, a consultancy specializing in control rooms and industrial remote operations. 


Topics covered include: 


  • The true value of technology in solving business challenges 


  • How to stay competitive with innovation in industrial sectors 


  • Insights into the emotional highs and lows of starting your own business 


  • Practical advice for aspiring entrepreneurs 


Don't miss Shane’s unique perspective on building a business, creating meaningful client relationships, and finding balance between professional and personal life. 


📌 Watch the full episode to uncover actionable insights and inspiring advice! 


Connect with Shane: 

www.rokupartners.com 

https://www.linkedin.com/in/shane-booker 

  

Don't forget to LIKE, COMMENT, and SUBSCRIBE for more insightful interviews! 

Episode 64 | Dan Fuerst of Briefcase Marketing

By Alissa DeRouchie • April 30, 2025
Meet Dan Fuerst, owner of Briefcase Marketing, and learn how he turned his passion for helping small businesses and nonprofits into a thriving marketing agency in Cleveland. In this episode of Mastering the Numbers , Dan shares how his background in financial services shaped his holistic approach to marketing. From creating impactful messaging to building lead generation strategies, discover how Briefcase Marketing helps clients grow. Dan also opens up about serving Catholic business owners, balancing entrepreneurship with family life, and the challenges of running a small business. Plus, hear his insights on AI tools like ChatGPT and the importance of niching down. 💡 Key Takeaways: Building a well-rounded marketing strategy Overcoming challenges for nonprofits and small businesses Balancing work, family, and personal goals The role of AI in modern marketing Connect with Dan: 🌐 briefcase.marketing 📩 dan@briefcase.marketing Like, comment, and subscribe for more inspiring stories on Mastering the Numbers ! #MarketingTips #SmallBusinessGrowth #NonprofitMarketing #AIinMarketing

Episode 63 | Michelle DeBock of Friends of City Dogs Cleveland

By Alissa DeRouchie • April 23, 2025
Join host Joe Mallo as he chats with Michelle DeBock, president of Friends of City Dogs Cleveland, about her nonprofit's mission to rescue, rehabilitate, and rehome dogs in need. 🐾 What You’ll Learn: -The challenges and triumphs of running a volunteer-led nonprofit. -How community support fuels their mission. -Leadership lessons and celebrating small wins. 🌟 About Michelle: A Cleveland teacher and passionate advocate for dogs, Michelle leads efforts to improve animal welfare while inspiring her community. 💡 Support Their Work: Want to support Friends of City Dogs Cleveland or learn more about their work? Visit their official website or connect with them on social media! Website: https://friendsofcitydogscleveland.com/ Facebook & Instagram: Friendsofcitydogscleveland  📌 Don’t forget to like, comment, and subscribe for more insightful episodes exploring the world of business! #Entrepreneurship #EntertainmentBusiness #LiveMusic #CustomerService #SmallBusinessSuccess
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