Episode 64 | Dan Fuerst of Briefcase Marketing

Alissa DeRouchie • April 30, 2025

Meet Dan Fuerst, owner of Briefcase Marketing, and learn how he turned his passion for helping small businesses and nonprofits into a thriving marketing agency in Cleveland.  


In this episode of Mastering the Numbers, Dan shares how his background in financial services shaped his holistic approach to marketing. From creating impactful messaging to building lead generation strategies, discover how Briefcase Marketing helps clients grow. 


Dan also opens up about serving Catholic business owners, balancing entrepreneurship with family life, and the challenges of running a small business. Plus, hear his insights on AI tools like ChatGPT and the importance of niching down. 


💡 Key Takeaways: 


  • Building a well-rounded marketing strategy 
  • Overcoming challenges for nonprofits and small businesses 
  • Balancing work, family, and personal goals 
  • The role of AI in modern marketing

 

Connect with Dan: 


🌐 briefcase.marketing 


📩 dan@briefcase.marketing 


Like, comment, and subscribe for more inspiring stories on Mastering the Numbers! 

#MarketingTips #SmallBusinessGrowth #NonprofitMarketing #AIinMarketing 

Episode 63 | Michelle DeBock of Friends of City Dogs Cleveland

By Alissa DeRouchie • April 23, 2025
Join host Joe Mallo as he chats with Michelle DeBock, president of Friends of City Dogs Cleveland, about her nonprofit's mission to rescue, rehabilitate, and rehome dogs in need. 🐾 What You’ll Learn: -The challenges and triumphs of running a volunteer-led nonprofit. -How community support fuels their mission. -Leadership lessons and celebrating small wins. 🌟 About Michelle: A Cleveland teacher and passionate advocate for dogs, Michelle leads efforts to improve animal welfare while inspiring her community. 💡 Support Their Work: Want to support Friends of City Dogs Cleveland or learn more about their work? Visit their official website or connect with them on social media! Website: https://friendsofcitydogscleveland.com/ Facebook & Instagram: Friendsofcitydogscleveland  📌 Don’t forget to like, comment, and subscribe for more insightful episodes exploring the world of business! #Entrepreneurship #EntertainmentBusiness #LiveMusic #CustomerService #SmallBusinessSuccess

Episode 62 | Eric Dregne of Perfect Choice Entertainment

By Alissa DeRouchie • April 16, 2025
Are you curious about how a freelance musician transitioned into running a successful live entertainment business? In this episode of Mastering the Numbers, host Joe Mallo sits down with Eric Drengne, the owner of Perfect Choice Entertainment, to discuss his entrepreneurial journey. From starting his own wedding band to managing multiple orchestras and coordinating live music events, Eric shares how he built a thriving entertainment business while overcoming challenges like logistics and last-minute cancellations. Highlights include: How Perfect Choice Entertainment came to life The balance between customer service and musician management Tips on staying calm under pressure and handling unexpected hurdles Advice for entrepreneurs growing their businesses Whether you're a business professional, budding entrepreneur, or music enthusiast, Eric’s story will inspire you to think outside the box and take bold steps toward success. ️ Learn more about Perfect Choice Entertainment here: perfectchoicemusic.com 📌 Don’t forget to like, comment, and subscribe for more insightful episodes exploring the world of business!
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