Episode 64 | Dan Fuerst of Briefcase Marketing

Alissa DeRouchie • April 30, 2025

Meet Dan Fuerst, owner of Briefcase Marketing, and learn how he turned his passion for helping small businesses and nonprofits into a thriving marketing agency in Cleveland.  


In this episode of Mastering the Numbers, Dan shares how his background in financial services shaped his holistic approach to marketing. From creating impactful messaging to building lead generation strategies, discover how Briefcase Marketing helps clients grow. 


Dan also opens up about serving Catholic business owners, balancing entrepreneurship with family life, and the challenges of running a small business. Plus, hear his insights on AI tools like ChatGPT and the importance of niching down. 


💡 Key Takeaways: 


  • Building a well-rounded marketing strategy 
  • Overcoming challenges for nonprofits and small businesses 
  • Balancing work, family, and personal goals 
  • The role of AI in modern marketing

 

Connect with Dan: 


🌐 briefcase.marketing 


📩 dan@briefcase.marketing 


Like, comment, and subscribe for more inspiring stories on Mastering the Numbers! 

#MarketingTips #SmallBusinessGrowth #NonprofitMarketing #AIinMarketing 

S2 Episode 6 | Diana Simmons of Simply Cabinetry

By Alissa DeRouchie • November 5, 2025
Host Joe Mallo interviews Diana Simmons, co-founder and CEO of Simply Cabinetry, to explore how she turned leftover materials into a successful cabinetry business. Diana discusses her journey to franchising, overcoming challenges, and balancing leadership with family life. Gain valuable insights on scaling a business, simplifying processes for clients, and staying resilient through obstacles. Perfect for entrepreneurs and anyone passionate about business growth. 🔗 Connect with Diana Simmons LinkedIn: Diana Simmons, CFE www.simplycabinetry.com 📌 Don’t forget to subscribe, leave a review, and share this episode with someone who needs a little entrepreneurial inspiration!

S2 Episode 5 | Ami Rizek of Doki Doki Kawaii

By Joe Mallo • October 29, 2025
Join Joe Mallo as he speaks with Ami Rizek, founder of Doki Doki Kawaii Shop, Northeast Ohio’s only anime and kawaii-focused store. Ami shares how she turned her love for Japanese pop culture into a thriving business, the challenges of running a small shop, and the importance of learning to delegate. She also talks about building a community for fans and her plans to grow the store. Tune in for an inspiring story about passion, hard work, and creating a space where everyone feels they belong! 🔗 Connect with Ami Rizek ami.rizek@gmail.com https://www.dokidokikawaii.shop 📌 Don’t forget to subscribe, leave a review, and share this episode with someone who needs a little entrepreneurial inspiration!
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