S2 Episode 4 | Lena Wilson of Uncle Crunch
Joe Mallo • October 22, 2025
Host Joe Mallo welcomes Lena Wilson, founder and CEO of Uncle Crunch, to Mastering the Numbers. Lena shares her inspiring journey from being a single mom facing job loss to building a successful freeze-dried treat business now featured in nearly 200 stores.
Learn how Lena turned challenges into opportunities, the lessons she’s learned as a first-time business owner, and her exciting plans for the future—including a new line of freeze-dried pet treats!
🔗 Connect with Lena
UncleCrunch.com
@UncleCrunch on TikTok, Instagram, and Facebook
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