S2 Episode 4 | Lena Wilson of Uncle Crunch
Joe Mallo • October 22, 2025
Host Joe Mallo welcomes Lena Wilson, founder and CEO of Uncle Crunch, to Mastering the Numbers. Lena shares her inspiring journey from being a single mom facing job loss to building a successful freeze-dried treat business now featured in nearly 200 stores.
Learn how Lena turned challenges into opportunities, the lessons she’s learned as a first-time business owner, and her exciting plans for the future—including a new line of freeze-dried pet treats!
🔗 Connect with Lena
UncleCrunch.com
@UncleCrunch on TikTok, Instagram, and Facebook
📌 Don’t forget to subscribe, leave a review, and share this episode with someone who needs a little entrepreneurial inspiration!
The Next Curve: Building With Intention
The Founder’s Trap: What Success Might Be Masking