S2 Episode 4 | Lena Wilson of Uncle Crunch
Joe Mallo • October 22, 2025
Host Joe Mallo welcomes Lena Wilson, founder and CEO of Uncle Crunch, to Mastering the Numbers. Lena shares her inspiring journey from being a single mom facing job loss to building a successful freeze-dried treat business now featured in nearly 200 stores.
Learn how Lena turned challenges into opportunities, the lessons she’s learned as a first-time business owner, and her exciting plans for the future—including a new line of freeze-dried pet treats!
🔗 Connect with Lena
UncleCrunch.com
@UncleCrunch on TikTok, Instagram, and Facebook
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Host Joe Mallo interviews Diana Simmons, co-founder and CEO of Simply Cabinetry, to explore how she turned leftover materials into a successful cabinetry business. Diana discusses her journey to franchising, overcoming challenges, and balancing leadership with family life. Gain valuable insights on scaling a business, simplifying processes for clients, and staying resilient through obstacles. Perfect for entrepreneurs and anyone passionate about business growth. 🔗 Connect with Diana Simmons LinkedIn: Diana Simmons, CFE www.simplycabinetry.com 📌 Don’t forget to subscribe, leave a review, and share this episode with someone who needs a little entrepreneurial inspiration!
Join Joe Mallo as he speaks with Ami Rizek, founder of Doki Doki Kawaii Shop, Northeast Ohio’s only anime and kawaii-focused store. Ami shares how she turned her love for Japanese pop culture into a thriving business, the challenges of running a small shop, and the importance of learning to delegate. She also talks about building a community for fans and her plans to grow the store. Tune in for an inspiring story about passion, hard work, and creating a space where everyone feels they belong! 🔗 Connect with Ami Rizek ami.rizek@gmail.com https://www.dokidokikawaii.shop 📌 Don’t forget to subscribe, leave a review, and share this episode with someone who needs a little entrepreneurial inspiration!