Mastering the Numbers: with Alicia Hindman of The Buckeye Lady | Episode 32

Joe Mallo • August 22, 2024

Welcome to another episode of Mastering The Numbers with your host, Joe Mallo!


In this episode, I had the pleasure of sitting down with Alicia Hindman, the Founder and CEO of The Buckeye Lady, to explore her inspiring journey of turning a passion into a thriving business.  Alicia shares her experience of growing a business from scratch, diving into the balance of creativity and numbers that drives her success.


We discuss what it takes to transform a simple idea into a profitable venture and how mastering the numbers plays a crucial role in making it all happen. Alicia opens up about the challenges and joys of entrepreneurship, offering insights that will resonate with anyone who's ever dreamt of building something of their own.


How do you turn a passion project into a successful business? What are the key financial strategies that help keep everything on track? Alicia brings a fresh perspective to these questions and more, leaving you inspired to pursue your own entrepreneurial dreams.


Whether you're an aspiring entrepreneur or someone looking to refine your business strategy, this episode is packed with practical advice and motivational insights.


Don't forget to like, subscribe, and hit the notification bell so you never miss an episode!

S2 Episode 11 | Erin Rudy of Milestone Home Design

By Joe Mallo • April 8, 2026
What if you could see your home renovation or design project before it even begins? That’s exactly what Erin Rudy, founder of Milestone Home Design, specializes in! In this episode of Mastering the Numbers , Erin shares how she uses cutting-edge 3D visualization technology to help homeowners and businesses bring their design dreams to life. From moving walls in a basement to reimagining entire spaces, Erin’s approach makes the process fun, efficient, and stress-free. In This Episode: How 3D visualization can save time, money, and headaches during home design projects. Erin’s inspiring journey from a corporate career to building her own thriving business. The biggest challenges she’s faced as a business owner and how she’s overcome them. Why collaboration and clear communication are key to successful design projects. Whether you’re planning a remodel, dreaming of a new space, or just love hearing entrepreneurial success stories, this episode is packed with insights and inspiration! 🔗 Connect with Jon Saluk: LinkedIn 📌 Mastering the Numbers — Real business insights from real entrepreneurs. New episodes every week.

S2 Episode 10 | Jon Saluk of Priority Payment Systems Pompano Beach

By Joe Mallo • March 11, 2026
Jon Saluk is a 23-year veteran in merchant services and owner of Priority Payment Systems. Learn how to escape Stripe lock-in, negotiate better rates with interchange-plus pricing, and optimize your payment processing to save thousands annually. Jon shares practical business advice on delegation, time management, staying calm under pressure, and building lasting client relationships. Plus: How to earn 2.75-4% interest on your business reserves while maintaining liquidity. In This Episode: The hidden costs of proprietary payment platforms Interchange-plus pricing explained Unified commerce ecosystem solutions Scaling through delegation (not burnout) Building client loyalty through exceptional service 🔗 Connect with Jon Saluk: LinkedIn 📌 Mastering the Numbers — Real business insights from real entrepreneurs. New episodes every week.
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