Mastering the Numbers: with Alicia Hindman of The Buckeye Lady | Episode 32

Joe Mallo • August 22, 2024

Welcome to another episode of Mastering The Numbers with your host, Joe Mallo!


In this episode, I had the pleasure of sitting down with Alicia Hindman, the Founder and CEO of The Buckeye Lady, to explore her inspiring journey of turning a passion into a thriving business.  Alicia shares her experience of growing a business from scratch, diving into the balance of creativity and numbers that drives her success.


We discuss what it takes to transform a simple idea into a profitable venture and how mastering the numbers plays a crucial role in making it all happen. Alicia opens up about the challenges and joys of entrepreneurship, offering insights that will resonate with anyone who's ever dreamt of building something of their own.


How do you turn a passion project into a successful business? What are the key financial strategies that help keep everything on track? Alicia brings a fresh perspective to these questions and more, leaving you inspired to pursue your own entrepreneurial dreams.


Whether you're an aspiring entrepreneur or someone looking to refine your business strategy, this episode is packed with practical advice and motivational insights.


Don't forget to like, subscribe, and hit the notification bell so you never miss an episode!

Episode 64 | Dan Fuerst of Briefcase Marketing

By Alissa DeRouchie • April 30, 2025
Meet Dan Fuerst, owner of Briefcase Marketing, and learn how he turned his passion for helping small businesses and nonprofits into a thriving marketing agency in Cleveland. In this episode of Mastering the Numbers , Dan shares how his background in financial services shaped his holistic approach to marketing. From creating impactful messaging to building lead generation strategies, discover how Briefcase Marketing helps clients grow. Dan also opens up about serving Catholic business owners, balancing entrepreneurship with family life, and the challenges of running a small business. Plus, hear his insights on AI tools like ChatGPT and the importance of niching down. 💡 Key Takeaways: Building a well-rounded marketing strategy Overcoming challenges for nonprofits and small businesses Balancing work, family, and personal goals The role of AI in modern marketing Connect with Dan: 🌐 briefcase.marketing 📩 dan@briefcase.marketing Like, comment, and subscribe for more inspiring stories on Mastering the Numbers ! #MarketingTips #SmallBusinessGrowth #NonprofitMarketing #AIinMarketing

Episode 63 | Michelle DeBock of Friends of City Dogs Cleveland

By Alissa DeRouchie • April 23, 2025
Join host Joe Mallo as he chats with Michelle DeBock, president of Friends of City Dogs Cleveland, about her nonprofit's mission to rescue, rehabilitate, and rehome dogs in need. 🐾 What You’ll Learn: -The challenges and triumphs of running a volunteer-led nonprofit. -How community support fuels their mission. -Leadership lessons and celebrating small wins. 🌟 About Michelle: A Cleveland teacher and passionate advocate for dogs, Michelle leads efforts to improve animal welfare while inspiring her community. 💡 Support Their Work: Want to support Friends of City Dogs Cleveland or learn more about their work? Visit their official website or connect with them on social media! Website: https://friendsofcitydogscleveland.com/ Facebook & Instagram: Friendsofcitydogscleveland  📌 Don’t forget to like, comment, and subscribe for more insightful episodes exploring the world of business! #Entrepreneurship #EntertainmentBusiness #LiveMusic #CustomerService #SmallBusinessSuccess
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