Episode 47 | Jenny Young of SHE Did It Videography

Alissa DeRouchie • January 1, 2025

In this episode of Mastering the Numbers, host Joe Mallo sits down with the dynamic Jenny Young, founder of She Did It Videography. Jenny shares her inspiring journey from corporate life to building a thriving videography business dedicated to empowering small businesses. Discover how she turned her passion for storytelling into a mission to teach entrepreneurs the value of video as a powerful tool for growth. Jenny’s innovative approach and dedication to community building have helped countless small businesses shine on their terms. 


Get ready for insights on balancing entrepreneurship with personal life, overcoming burnout, and maintaining focus in a fast-paced world. Whether you're a small business owner, aspiring videographer, or simply seeking inspiration, this episode is packed with valuable takeaways. Don't forget to subscribe, leave a review, and join us as we continue to explore the stories behind the numbers! 


Connect with Jenny at www.shediditvideo.com or https://www.linkedin.com/in/jennifer-young-58829218/ 


👉 Watch Now and Subscribe for more episodes of Mastering the Numbers! 

Episode 64 | Dan Fuerst of Briefcase Marketing

By Alissa DeRouchie • April 30, 2025
Meet Dan Fuerst, owner of Briefcase Marketing, and learn how he turned his passion for helping small businesses and nonprofits into a thriving marketing agency in Cleveland. In this episode of Mastering the Numbers , Dan shares how his background in financial services shaped his holistic approach to marketing. From creating impactful messaging to building lead generation strategies, discover how Briefcase Marketing helps clients grow. Dan also opens up about serving Catholic business owners, balancing entrepreneurship with family life, and the challenges of running a small business. Plus, hear his insights on AI tools like ChatGPT and the importance of niching down. 💡 Key Takeaways: Building a well-rounded marketing strategy Overcoming challenges for nonprofits and small businesses Balancing work, family, and personal goals The role of AI in modern marketing Connect with Dan: 🌐 briefcase.marketing 📩 dan@briefcase.marketing Like, comment, and subscribe for more inspiring stories on Mastering the Numbers ! #MarketingTips #SmallBusinessGrowth #NonprofitMarketing #AIinMarketing

Episode 63 | Michelle DeBock of Friends of City Dogs Cleveland

By Alissa DeRouchie • April 23, 2025
Join host Joe Mallo as he chats with Michelle DeBock, president of Friends of City Dogs Cleveland, about her nonprofit's mission to rescue, rehabilitate, and rehome dogs in need. 🐾 What You’ll Learn: -The challenges and triumphs of running a volunteer-led nonprofit. -How community support fuels their mission. -Leadership lessons and celebrating small wins. 🌟 About Michelle: A Cleveland teacher and passionate advocate for dogs, Michelle leads efforts to improve animal welfare while inspiring her community. 💡 Support Their Work: Want to support Friends of City Dogs Cleveland or learn more about their work? Visit their official website or connect with them on social media! Website: https://friendsofcitydogscleveland.com/ Facebook & Instagram: Friendsofcitydogscleveland  📌 Don’t forget to like, comment, and subscribe for more insightful episodes exploring the world of business! #Entrepreneurship #EntertainmentBusiness #LiveMusic #CustomerService #SmallBusinessSuccess
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